The hit animated show stars a 6-year-old Blue Heeler dog. | Source: BBC Studios

Bluey is getting a big push across international markets.

BBC Studios expands its licensing program for the hit preschool series with 10  new partnerships and renewal deals in the U.S. and Canada alongside new licensing agents to tackle the Latin American market in Brazil, South and Central America. 

The studio also inked five licensing deals in the UK and appointed licensing agents for Israel. Additionally, Ravensburger is on board as part of 13 new EMEA licensing deals and HTI Toys has joined the program in a pan-European deal.

“Love for Bluey continues to soar all across the globe, and we’re excited to be teaming up with each of these category-leading companies to provide many new ways for preschoolers and their families to experience the fun and imaginative adventures that make the series such a standout,” says Suzy Raia senior vice president of consumer products and business development at BBC Studios. “Consumer demand for Bluey products is very strong and we look forward to working with these partners to develop offerings that will enhance fans’ connection to the brand every day.”

Horizon Group, Mad Engine, and Party City Holdings will produce a range of new Bluey products from apparel to crafts and party supplies — all set to roll out to major retailers across the U.S. and Canada this spring. 

These licensing deals follow the announcement of BBC Studios’ new global partnership with Hasbro for co-branded Monopoly Jr., Trouble games, and Play-Doh. VTech also revealed a collection of Bluey products that are set to go on sale this year in the U.S., Canada, Australia, and the UK with plans for New Zealand and France to follow. 

Related: Hasbro, BBC Studios Ink Licensing Deal for Bluey Games, Play-Doh

Bluey is an animated series that follows a six-year-old Blue Heeler dog, who turns everyday family time into unpredictable adventures. Season three of Bluey will debut globally on Disney platforms later this year. 

About the author

Annabelle Canela

Annabelle Canela

Annabelle Canela was an editorial assistant at The Pop Insider, The Toy Insider, and The Toy Book. When she’s not writing about her favorite toys and fandoms, she loves creating poetry, taking her puppy to the park, and chefing up new creations in her Brooklyn kitchen. You can usually catch her reading Spider-Man comic books on the subway or eating dim sum in Chinatown. This New York City native has traveled all over the Caribbean, including to her family’s home country of Dominican Republic. Naturally, she does it all por mi gente.