Source: Beacon Media Group/ Toy Book

Beacon Media Group and Flint & Steel have joined forces to spark a new era of creativity.

The media and marketing agency teamed up with the creative advertising agency in an effort to expand the net of offerings across both companies. Now, Beacon Media Group and Flint & Steel clients can tap into an extended suite of creative solutions, media, marketing, and communications services.

Flint & Steel and Beacon Media Group have previously worked together on campaigns for major brands in the toy industry and beyond.

“As we continue to prioritize our clients’ success, we know that elevating the value proposition will not only provide our clients with solutions they are looking for but well position Beacon Media Group for scaling opportunities as we open the door to larger consumer brands,” says Cindy Kelly, head of client and brand partnerships at Beacon Media Group.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

“We’ve collaborated with Beacon Media Group many times over the years and always felt the common purpose of engaging with consumers in the most intuitive and impactful ways — resulting in the greatest benefit to our clients,” says Flint & Steel CEO Chris McKee. “The strategic alignment doubles down on our shared intent, ensuring even greater integration and benefit.”

Beacon Media Group offers public relations, social media, and influencer marketing alongside media research, planning, and buying services for TV, OTT, VOD, and more. Flint & Steel seeks to “transform consumers into enthusiasts and brands into advocates” through advertising, branding, content creation, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.