Source: The Toy Book

The company behind hit games, including Mega Mouth, Bye Felicia, and the recent Hide ‘N Cheek is getting a big PR push.

Nashville-based Big G Creative tapped Ren Beanie PR to serve as its agency of record to craft a full multifaceted media and influencer campaigns to market current and future titles from its growing portfolio.

“With our robust line-up of board games launching this year, we look to Ren Beanie PR’s proven expertise in getting high profile earned media and influencer coverage in the children and family space,” says Steven Anne, creative director, Big G Creative. “We were also impressed by Ren Beanie PR’s creativity, passion for our industry, and collaborative spirit. We look forward to working with the team to elevate our products and deepen Big G’s connection with our consumers.”

Mega Mouth | Source: Big G Creative

Related: Big G Creative Introduces Hide ‘N Cheek

“We are excited and eager to work in partnership with the Big G Creative team to implement a next-level approach to using media and digital tastemakers to influence consumers to buy Big G Creative’s innovative games that are fun for the whole family,” says Anne-Marie Grill, co-president, Ren Beanie PR.

Ren Beanie PR launched in 2009 and is led by a team of public relations and communications experts with more than 20 years of experience in the field. The company’s other clients include Basic Fun!, Skyrocket, and Just Play Toys, among others.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.