Bread Barbershop is adding a new U.S. licensing partner as it continues to expand its retail presence.
Pivotal Licensing International secured a deal with 707 Street to launch an accessories program featuring backpacks and keychains. The collection draws on the brand’s colorful characters, including Mr. Bread, Wilk, and Choco, and targets kids, tweens, and millennial parents.
Bread Barbershop spans four TV seasons, with a fifth set to launch later this year, along with three theatrical films. The series ranked among the Top 10 Kids titles on Netflix in multiple international markets and built a strong digital audience with more than 4.1 million YouTube subscribers and 2.8 billion views.
“Bread Barbershop has proven it can move seamlessly from screen to shelf,” said Christine Annechino, President of Pivotal Licensing International. “This partnership with 707 Street reflects the brand’s versatility and its strength in categories where personality, color, and character drive purchasing decisions.”
The accessories line focuses on everyday items that deliver visibility at retail. Backpacks and keychains create repeat-purchase opportunities while showcasing character-driven design — a key factor in categories where color and personality drive demand.
A spokesperson for 707 Street said the brand’s visual style aligns with current trends in expressive, character-led products.
Parties interested in exploring opportunities with Bread Barbershop can contact Pivotal Licensing for more information.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
