Breyer Gallops Into Toy Deal for Epic Story Media’s ‘Piper’s Pony Tales’

Piper’s Pony Tales | Source: Epic Story Media

Breyer — a division of Reeves International Inc. — has been named master toy partner for Piper’s Pony Tales, a new short-form series from Epic Story Media Inc and Milkcow Media.

The preschool series from Milkcow Media’s Alexander Bar (Ricky Zoom, Mike the Knight) tells the story of Piper, a young girl who dreams of having a pony of her own as she plays with her toy horse, Spark, and her stable playset.

“As part of the leading equestrian lifestyle brand of toys, gifts, collectibles, and experiences, it is exciting to be part of introducing preschoolers to the enchanting world of horses,” says Breyer President Tony Fleischmann. “Piper’s Pony Tales will create long-lasting memories of horse play and a love of horses.”

Epic Story Media will handle distribution in addition to managing global licensing and merchandising programs for the series.

Related: Iconic Toys through Time: A Look at How Some Classic Toy Brands Got Their Starts

“We are so proud of Piper’s Pony Tales – from its premise of unlocking kids’ imagination so that they can create magic in their own homes, to the diverse leading cast and the unique style we’re pioneering to bring them to life,” says Ken Faier, El Presidente and founder of Epic Story Media. “We are excited to have a strong partner in Breyer, whose expertise has helped us to make sure we remain true to the equestrian way and provided valuable consultation in the development of Piper’s core brand values.”

Since 1950, Breyer has been leading the charge in the realm of equestrian toys and collectibles for kids and families.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.