Chalk of the Town

Chalk of the Town is stepping up to assist City Harvest in its efforts to rescue food and deliver it to those in need.

Now through June 15, the Manhattan-based maker of customizable T-shirts and tote bags with chalkboard surfaces will donate 10% of its profits to City Harvest. As New York City’s largest food rescue organization, City Harvest is expected to rescue 74 million pounds of excess food this year. The organization will deliver it, free of charge, to food pantries, soup kitchens, and other partners.

City Harvest“We are a New York-based small business. I am a NYC native. And New Yorkers always step up to help one another in times of need, so we felt it was important for us to do our part during this unprecedented crisis,” says Sondra Mansfield, chief chalking officer, Chalk of the Town. “City Harvest has always been there to help feed our great city, but we certainly have never before seen anything on the scale of this pandemic. We’re happy to be able to help support the work this amazing organization, helping ensure that there’s food for our neighbors in the uncertain weeks and months ahead.”

Chalk of the Town joins a number of toymakers and adjacent businesses that have been leading efforts to do some good as the world struggles to adjust in the COVID-19 era.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.