Chalk of the Town is stepping up to assist City Harvest in its efforts to rescue food and deliver it to those in need.

Now through June 15, the Manhattan-based maker of customizable T-shirts and tote bags with chalkboard surfaces will donate 10% of its profits to City Harvest. As New York City’s largest food rescue organization, City Harvest is expected to rescue 74 million pounds of excess food this year. The organization will deliver it, free of charge, to food pantries, soup kitchens, and other partners.

City Harvest“We are a New York-based small business. I am a NYC native. And New Yorkers always step up to help one another in times of need, so we felt it was important for us to do our part during this unprecedented crisis,” says Sondra Mansfield, chief chalking officer, Chalk of the Town. “City Harvest has always been there to help feed our great city, but we certainly have never before seen anything on the scale of this pandemic. We’re happy to be able to help support the work this amazing organization, helping ensure that there’s food for our neighbors in the uncertain weeks and months ahead.”

Chalk of the Town joins a number of toymakers and adjacent businesses that have been leading efforts to do some good as the world struggles to adjust in the COVID-19 era.