Hasbro is expanding into the adult crafting and home decor space with the launch of Blooms by Play-Doh, a line of flower-themed Play-Doh kits designed for the big kids.
Each Blooms by Play-Doh guide users through creating beautiful, lifelike flowers, starting with individual petals and progressing to a finished bouquet. Kits include Play-Doh compounds, sculpting tools, a mold, a vase, and a finishing spray, along with easy-to-follow instructions. The included finishing spray helps maintain the flowers’ shape over time and extends the display life, preventing the Play-Doh compound from drying out.
Play-Doh has remained an iconic brand for decades, inspiring kids and families through tactile, sensory play. Now, with Blooms by Play-Doh, Hasbro builds on that legacy by moving into a new category, inviting fans of all ages to engage in creativity in a new way.
The Bloom by Play-Doh Collection provides a calming arts and crafts activity for adults. | Source: Hasbro
Use the included sculpting tools to create a full floral arrangement. | Source: Hasbro
The finishing spray helps maintain the flower's shape over time. | Source: Hasbro
Lifelike stem accessories are also included. | Source: Hasbro
Adults can unwind with a childhood favorite, Play-Doh, with these all-new kits. | Source: Hasbro
Molds help create small petal details. | Source: Hasbro
Hasbro is expanding its reach by stepping into the adult category. | Source: Hasbro
Start by creating individual petals, then progress to a full arrangement. | Source: Hasbro
The Rosy and the Wildflower Petite Bouquet kits are available now. | Source: Hasbro
De-stress with the Garden and Meadow Bouquet Kits. | Source: Hasbro
“The Play-Doh brand has always been about the limitless possibilities of imagination,” says Brian Baker, Senior Vice President, Play-Doh at Hasbro. “That feeling doesn’t fade as you grow up; it evolves. Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process, and create something beautiful you can enjoy long after you’ve made it.”
According to Hasbro research, adults are increasingly seeking hands-on activities to unwind, with about one in seven using arts and crafts to relieve stress. Simultaneously, roughly 80% of Generation Z and Millennials report feeling burnt out, fueling demand for creative, calming outlets. Thus, this Blooms by Play-Doh launch meets that demand, aiming to help adults slow down and reconnect with their creativity.
The Blooms by Play-Doh collection includes four kits: Garden Bouquet, Meadow Bouquet, Rosy Petite Bouquet, and Wildflower Petite Bouquet. Each is available now on Amazon, Target, and Walmart, with select styles available on TikTok shop July 16.
Visit hasbro.com to learn more.
BLOOMS BY PLAY-DOH
These botanical-themed craft kits bring beautiful flowers to life through a hands-on experience. Each kit includes Play-Doh compounds, sculpting tools, a mold, a vase, and a finishing spray, along with easy-to-follow instructions, to ensure a smooth, de-stressing creative activity.
