In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Chris Cote, founder and president of Scentco to the show.

On the show, Cote unpacks the exact moment the idea of scented pencils struck him and what he did next. He shares the complexities involved in finding the perfect scent for every product, and how he overcame some early speed bumps in the business. From there, Cote tells Albritton about how a group of entrepreneurial school kids opened up an entirely new sales channel for Scentco. Finally, the conversation moves from the psychology of scent in marketing to the launch of Scentco’s new Bedtime Defenderz brand.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media & Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more. They’re also now available on Amazon Podcasts.

Adventure Media & Events (AM&E) is the publisher of The Toy BookThe Toy Insider, and The Pop Insider. Composed of an editorial team with more than 125 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.