CEC Entertainment, the new global licensing, media, and entertainment division of Chuck E. Cheese, has launched a consumer products program inspired by its iconic brand and characters.
With a legacy spanning more than four decades, Chuck E. Cheese aims to expand its brand presence through strategic partnerships across multiple categories including apparel, toys, games, collectibles, food, and beverage — tapping into a multi-generational fan base with products leveraging both retro and current styles.
The brand’s initial roster of licensing partners includes Bentex Group for t-shirts and sweatshirts; BioWorld for apparel, accessories, and impulse items; Bonkers Toy Co. for toys and games; Craftwork Designs for Chuck E. Cheese e-shop, apparel, collectibles, housewares, and gifts; 80sTees.com for adult tees, hockey jerseys, hoodies, and tank tops; Fathead for wall decor and home accessories; Flatlander Foods for frozen pizza; Funko for toys and collectibles; HGP Group for outdoor toys; Homage for apparel; Just Funky for collectibles and accessories; OddSox for socks and accessories; Weldon Owen International for publishing; Wilder Toys in collaboration with Barry & Jason Games; and finally World Tech Toys for toys, games, and radio control.
“We have carefully selected a diverse range of partners to collaborate on this initiative, ensuring that every product and experience captures the essence of the Chuck E. Cheese and friends universe and appeals to our wide-ranging audience,” says Melissa McLeanas, Vice President of Global Media, Licensing, and Entertainment at Chuck E Cheese.
Retailers can anticipate a wide range of Chuck E. Cheese-inspired merchandise with product launches expected to roll out throughout the year and in 2024.
