LaRose Industries LLC — better known as Cra-Z-Art — is raising the flag to usher in a new era of American production.
The maker of toys, art supplies, craft kits, and school supplies is increasing its output of products Made in the USA by opening a second state-of-the-art manufacturing facility in Jacksonville, Florida.
The 315,000 square foot facility will produce multiple lines under the Cra-Z-Art and RoseArt brands. When combined with Cra-Z-Art’s existing facilities — including the largest pencil factory in America — the New Jersey-based company now has more than one million square feet of space dedicated to American production in Florida and Tennessee.
“Cra-Z-Art is very excited to be expanding and opening up another great, new production operation. In response to our rapid growth, this second facility will allow us to substantially increase capacity and more effectively and efficiently get our products to market for consumers to enjoy,” says Cra-Z-Art Chairman, Lawrence Rosen. “We are once again increasing production of our quality goods that are made right here in the U.S., which will ultimately contribute to the local economy of the Jacksonville region and beyond.”
Earlier this year, LaRose industries acquired Mattel’s arts, crafts, and stationery (AST) business, including the RoseArt and Rose Moon brands. The move reunited the family business under one roof and the leadership of Rosen, a third-generation toymaker.
Beginning in 2022, Cra-Z-Art Puzzles are being rebranded as RoseArt Puzzles.
The additional manufacturing space comes at a time when many toymakers are reevaluating their sourcing due to the ongoing global supply chain issues.
Cra-Z-Art’s products and brands include Softee Dough, Cra-Z-Slimy, Disney arts and crafts, Kodak jigsaw puzzles, art and writing materials, plastic containers and supplies, Cra-Z-Loom, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine, and a complete line of Shimmer ‘n Sparkle craft kits.