Walmart Open Call 2023

Do you have a toy, game, or toy-adjacent product that’s shelf-ready and made or assembled in the U.S.? If so, Walmart wants to hear from you.

This week, Walmart began accepting applications for its tenth annual Open Call event, a chance for entrepreneurs and small business owners to apply for the opportunity to pitch their products. Open Call presents an opportunity to support American jobs through the sale of products made, grown, or assembled in the U.S. through Walmart, Sam’s Club, or their websites.

Applications are being accepted through Aug. 18 and the Open Call event will take place Oct. 24-25 during Manufacturing Month.

According to Walmart, more than 85% of its customers have stated that it is important for retailers to carry goods made in the U.S.

Through the Open Call initiative, the company continues its 10-year, $350 billion commitment to investing in and strengthening the U.S. manufacturing industry by sourcing products domestically.

Additionally, the retail giant is hosting its first-ever Walmart: Made Local trailer tour. The tour began on July 10 in Frederick, Maryland, and has additional stops planned for Chicago, Cleveland, Indianapolis, and Philadelphia. Small business owners are invited to visit the trailer to record an on-the-spot video to apply for Open Call 2023. Suppliers who scored deals at previous Open Call events will be present to answer questions.

To apply for Open Call 2023, click here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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