The Toy Book’s 2023 Classics & Specialty Issue arrived ahead of this year’s ASTRA Marketplace & Academy with a host of new product previews that retailers should have on their radar.
Our Made in the USA product showcase placed the spotlight firmly upon products from a dozen companies that manufacture or assemble products domestically to support American Jobs.
Check out a digital version of the showcase below and click here to read the full issue.
ROLL AND STROLL PUSH CAR
Parents and kids can stroll in style with this roller coaster-inspired push car. It features a built-in handle, quiet-ride wheels, a seatbelt, and a snack tray. The large opening makes it easy for kids to get in and out on their own.Made in Streetsboro, Ohio
Buy Now
KID’S FLAG BUILD KIT — 2 PACK
This wooden American flag build kit comes with pre-cut components to create two wooden flags, including glue sticks, wooden display easels, sandpaper, and activity books. Kids can use crayons, markers, or paint (not included) to color their flags. It is also available in 48-piece retailer bundles. Made in Winchester, Virginia
Buy Now
CRAWLIGATOR
Babies can rest comfortably on their tummies atop this alligator-themed toy, then use their arms and legs to move forward in a crawling motion. Available in seven colors.
Buy Now
ORIGINAL TREND SCRATCH ‘N SNIFF STINKY STICKERS: RETRO EDITION
The original ‘80s TREND Scratch ‘n Sniff Stinky Stickers are back. With 24 different stickers in each pack, kids can find the original stickers along with all-new, retro-inspired designs. Kids can collect different scents including Blueberry, Root Beer, Strawberry, Leather, and more. Made in Minneapolis-St. Paul, Minnesota
Buy Now
STEP2 SPACE CAPSULE SWING
Blast off into adventure with this space-themed toy. The Space Capsule swing comfortably fits two kids ages 3-7 and can be hung outside with a rope. Without the rope, kids can use the Capsule as a playhouse indoors or outdoors. Made in the USA of domestic and imported parts
Buy Now
MIRACLE-GRO KIDS MY DINOSAUR GARDEN KIT
Kids can create their own garden with this 20-piece kit from Miracle-Gro Kids. After painting the included dinosaurs, kids can use the crushed rocks, shovel, and soil pod to plot the layout of their garden. The seeds are sourced from U.S. farmers and the kits are assembled in Pennsylvania using domestic and imported parts.
Buy Now
FIZZY MAGIC HALLOWEEN COLLECTION
Stock up for the spooky season with these colorful bath bombs with Halloween squishies inside. The limited-edition assortment is handcrafted in Batavia, Illinois.
Buy Now
BIRTHSTONE THINKING PUTTY
Ancient astrologers attributed gems to bringing wellness and luck each month of the year. Birthstone Thinking Putty celebrates that concept with jewels that can bring kids focus and peace as they stretch, squish, and roll the putty. Made in Norristown, Pennsylvania
Buy Now
STEAM BY ROYLCO COLLECTION
This new range of nine toys for kids ages 2-12 is designed to foster STEAM concepts, including engineering skills and pre-coding logic. The line consists of Light Learning Rocks, Sensory Beads, Lock Blox, Felt Fun – Learn My Shapes & Colors, Tubes & Connectors, Sensory Bin, Coding Gems,
Buy Now
ADVENTURE ROCKET BY LITTLE TIKES
Aspiring astronauts can pretend to have space adventures in this role-play rocketship. The ship has a variety of features and activities, including light and sound effects, a control center with a game activity, an escape hatch, a swivel chair, and more.
Buy Now
BUBBLE LICK FLAVORED BUBBLES
Kids and pets can enjoy safe, lickable bubbles in flavors like Sour Green Apple, Sour Blue Raspberry, Milk Chocolate Chip, Carnival Cotton Candy, Glazed Cinnamon Roll, Juicy Watermelon Splash, and Maple Bacon. Bubble Lick was invented by a pediatric allergist and all of its products are Made in the USA.
Buy Now
STAR WARS FINE ART COLLECTION: THE CALM AFTER 1,000 PIECE PUZZLE
This 1,000-piece puzzle features artwork inspired by Star Wars: The Mandalorian on Disney+. Each Buffalo Games jigsaw puzzle is manufactured from recycled puzzle board using precision cutting technology for a “Perfect Snap” fit. Made in Buffalo, New York
Buy Now
Pictured top: The Simplay3 Co.’s headquarters in Streetsboro, Ohio
