Crayola is hitting the road!
The company announced that it is actively seeking partnerships around the world to license and develop new versions of its Crayola Experience, the company’s larger-than-life interactive family destination.
The magic of Crayola came to life in the company’s Crayola Factory in Easton, Pennsylvania. The factory was reimagined in 2013 as the Crayola Experience, where families can learn about and engage with Crayola products. Crayola also owns and operates Crayola Experiences in Florida, Minnesota, Texas, and Arizona.
“Our strong brand equity allows Crayola and our partners to create exciting and unique new experiences, not just different iterations of Crayola Experience,” says Warren Schorr, vice president of business development and global licensing for Crayola. “We’re excited about the unique executions Crayola can develop for each of the LBE industry sectors, and we’re ready to discuss creative ideas with potential partners.”
Crayola aims to start meeting with potential partners as early as this week at the annual International Association of Amusement Parks and Attractions Expo in Orlando, Florida. Licensing inquiries can be sent to crayolalicensing@crayola.com.
