Diaframma Evolves to Get #CreativeAtHome During Quarantine

As the global spread of COVID-19 continues to disrupt business, many companies are being forced to get creative.

For Diaframma — the Italian studio that has been serving the toy industry for more than 40 years — being creative is at the core of its business. Now, its team is showing off how it can be #CreativeAtHome as the company evolves to serve its clients during changing times. In a new test shoot, Diaframma uses a LEGO Batman set to show what it’s capable of pulling off when the studio becomes a work-from-home affair.

Founded by Daniele Abolaffio in 1976, Diaframma has created commercials for many iconic toys and games. Its roster of current and past clients includes companies such as Nintendo, Spin Master, MGA Entertainment, VTech, Rubik’s, and WowWee for brands including L.O.L. Surprise!, Pokémon, Rubik’s, and more.

Ahead of Toy Fair New York this year, the Toy Book caught up with Jehan Hindo, Diaframma’s vice president of U.S. sales, for some insight as to how the company has grown and expanded over the years and how it continues to evolve to serve toymakers of any size across an ever-changing array of platforms. Read more in this installment of Talkin’ Toys.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.