Disguise, the costume division of JAKKS Pacific, has extended its global licensing rights with Nintendo.
This multiyear agreement allows Disguise to continue its partnership with Nintendo to design, develop, and manufacture costumes and accessories across the globe. Since the initial launch of licensed Nintendo costumes from Disguise in 2013, the line has experienced continuous growth and expansion over the past 10 years. As several Nintendo franchises continue to grow with new game releases and even extensions into theme parks and film, Disguise has seen a significant expansion of the brand in all parts of the world.
“Over the years, we have collaborated on various innovative lines, featuring iconic characters from Super Mario, The Legend of Zelda, and Animal Crossing,” says Tara Cortner, President and General Manager of Disguise. “We’ve grown from a couple Mario and Luigi costumes in the early days to a large selection of characters attracting fans of all ages and demographics. The enthusiastic response from both new and loyal fans has been truly heartening.”
A diverse range of Nintendo-inspired costumes and accessories will be dropping at retailers worldwide, both in-store and online, this fall.
