Disguise is welcoming new members to its international sales team, particularly in the U.K. and Ireland. The company is known for its costumes and costume accessories and was acquired by toy industry big JAKKS Pacific in 2008. Now, the company welcomes three new members to sales.
Mike McGillion has been brought on as full-time Vice President of Sales for Disguise EMEA. He’s already got a history of working with the company, having done consulting for the past year. He also has previous work experience with Amscan, a party goods company.
“Mike has been critical to our success in EMEA the past 18 months, and we are delighted for him to join us full-time to further drive the strategies he has put in place to deliver such impressive growth on our licensed costume business,” says Tara Hefter, President and General Manager of Disguise, Inc. “We are also excited to have such a strong, experienced, and capable duo with Meghan and Aneesa driving U.K. sales for the biggest market in EMEA.”
Aneesa Beasley, Head of Sales, will be leading the retail strategy within the U.K. and Ireland. She has a history in retail as well as textiles specifically, with previous experience working with Smiffys, another costume brand.
Meghan Bird also has experience working with Smiffys, with 12 years of time spent within the supplier sector. With Disguise, she will be working to solidify relationships with crucial accounts in the U.K. and Ireland.
“We are excited to have Mike on full time with us and to bring both Aneesa Beasley and Meghan Bird onboard to supplement our efforts in the U.K. and Ireland,” says Tony Lewis, Sales and Marketing Director, Disguise EMEA. “These are two major growth regions for Disguise and having worked with them previously and knowing them personally, I am happy to bring them into our team and confident they will accelerate our growth.”
Disguise has been creating costumes since its inception in 1987, both with licensed brands as well as its own. The company has demonstrated its continued interest in engaging with international markets with these new sales team hires.
