JAKKS Pacific has renewed its global licensing agreement with Disney Consumer Products for the Disney ily 4EVER brand through Dec. 31, 2027, extending the reach of the fashion-driven doll line across key international markets.
“Our renewal with Disney builds on JAKKS’ proven track record of launching and growing Disney intellectual properties, including Disney ily 4EVER, Disney Princess Style Collection, and Disney Darlings, demonstrating the company’s ability to blend creative vision with deep consumer insights,” explains Lisa Tauber, Executive Vice President of Marketing of JAKKS Pacific.
Originally developed by JAKKS Pacific, the Disney ily 4EVER collection blends contemporary fashion with character-inspired design, drawing from a range of Disney franchises. The lineup includes multiple formats, from 18-inch dolls and fashion dolls to six-inch and micro dolls, alongside accessories, apparel, and playsets offered at varied price points.
The renewed agreement also introduces a new segment, “Snugg-ily Styles,” set to launch this fall. The line features six-inch collectible dolls dressed in character-inspired onesies, expanding the brand with a trend-driven format aimed at collectors and younger fans.
The partnership builds on a long-standing relationship between the companies, spanning nearly three decades, and reflects continued investment in licensed doll categories that merge storytelling with fashion play. The Disney ily 4EVER collection is available through major retailers including Target, Amazon, and Walmart, with additional co-branded opportunities in development to further expand the brand’s presence beyond the toy aisle.
“JAKKS Pacific has been a Disney licensing partner for nearly three decades, making this one of the most enduring relationships in the global toy industry,” Tauber explains. “It reflects the strength of our 360-degree marketing approach and shared commitment to delivering innovative, fan-inspired products that resonate with kids and collectors around the world.”
Learn more at jakks.com/brands/disney-ily-4ever.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
