Blue Bunny brings sweetness to game nights with Blu’s Sundae Surprise, a board game featuring the brand’s signature desserts and playful mascot.
As part of its Freeze the Moment campaign, Blue Bunny is launching a game that encourages meaningful family connections. Blu’s Sundae Surprise is a limited-edition board game that brings out-of-the-blue fun to players ages 6 and up.
In Blu’s Sundae Surprise, each player begins with an empty Blue Bunny bowl. Players then “hop” around the board through playful prompts and engaging challenges, such as adding toppings and sharing stories. As they collect ingredients, players will find they’ve made the ultimate sundae by the end of the round. Each piece also doubles as a functional spoon for enjoying the dessert after the game.
“Family game night holds a lot of memories for so many of us, and is something I really enjoy with my own family,” says Andrew Mondzelewski, senior director of brand marketing at Blue Bunny. “This campaign is all about helping families create memories with their loved ones over the simple delight of dessert that turns an ordinary night into something memorable.”
Blu’s Sundae Surprise will launch May 1 at 9 a.m. ET, with preorders available at bluebunnyboardgame.com.
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BLU’S SUNDAE SURPRISE
Make family moments even sweeter with a board game based on Blue Bunny desserts. Players will build the ultimate sundae as they collect ingredients through playful prompts and fun twists.
