Educational Insights introduces Artie 3000, a new coding robot for kids. The educational toy made its first appearance at the Consumer Electronics Show (CES) in Las Vegas this week.

A popular activity in schools as part of STEM and STEAM curriculum, interest in coding has increased in recent years. In a survey from Educational Insights and American Mensa, 96 percent of parents surveyed stated they believe coding principles will help kids regardless of their future career paths. Artie 3000 aims to teach kids the fundamentals of coding through the creation of colorful drawings fueled by drag-and-drop code for real-world payoff.

Kids can watch Artie draw what’s been coded, line by line, moving forward, backward, and spinning in any direction while lifting and lowering four thin-tip, colored markers. Beyond free-form coding, Artie is pre-programmed with a variety of designs like numbers and letters, shapes, games, and line-art for coloring.

Educational Insights has collaborated with Mensa For Kids on a series of ARTIE activities for professional educators and parents alike, all downloadable at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.