Elenco Celebrates 50 Years of Business, 20 Years of Snap Circuits
Source: Elenco

Elenco is celebrating a trio of milestones this year.

The Illinois-based company behind the Snap Circuits line of building toys is planning a year of activations to celebrate 50 years of learning fun, 20 years of its flagship brand, and a trio of Toy of the Year (TOTY) Award nominations. Elenco was started in 1972 in the basement of founder Gil Cecchin, an electrical engineer that built the company by supplying circuit kits to educators as an early pioneer in the STEM market.

“The Elenco Team is looking forward to our year-long celebration,” says Elenco President Jim Cecchin. “My father — Elenco’s founder — would be so proud to see this company continue to pioneer in the development and evolution of STEM education.”

This year, Elenco will host monthly Snap Circuits giveaways on its social media channels alongside additional partnerships and collaborations that will be revealed in the months ahead. This spring, the company plans to relaunch its popular Snap Circuits Junior (SC-100) set, widely considered to be the line’s cornerstone offering. The set includes all the pieces that kids need to complete more than 100 potential products, spanning the basics of electronics and circuitry, including AM radios, burglar alarms, doorbells, and more.

Related: EXCLUSIVE: U.S. Toy Industry Grows 13% in 2021

“The Junior is Elenco’s most popular and best-selling Snap Circuits kit ever,” says Linda Kramer, vice president of marketing at Elenco. “It has certainly stood the test of time and has set the standard for STEM toys within the industry.”

A trio of TOTY-nominated STEM toys | Source: Elenco

Three of Elenco’s products are nominated for TOTYs this year, including Snap Circuits MyHome in the Construction Toy category; Snap Circuits Discover Coding in the Specialty Toy category; and the Smartivity Pinball Machine in the STEAM category.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.