Source: Flybar/The Toy Book

It’s official: Kid Trax is now part of the Flybar family of companies.

Kid Trax manufactures a wide array of highly detailed, battery-powered ride-on toys that are sold at a variety of retailers across North America. Previously operated by Pacific Cycle as a sister brand to Schwinn and Mongoose, Kid Trax’s future was placed into question last fall amid a restructuring effort by Pacific Cycle’s parent company, Pon Holdings.

Flybar acquired Kid Trax and tells The Toy Book that it plans to “build upon the strong foundation and drive significant innovation in the ride-on category that will delight consumers and revolutionize the ride-on category for years to come.”

More details on Flybar’s plans for Kid Trax will be revealed in the months ahead as the 2024 lineup takes shape.

Related: The 2023 Edition of The BIG Toy Book is Here!

Flybar has been around since 1918 and manufactures pogo sticks, bumper cars, swings, R/C vehicles, and more. The company has grown in market share over the past few years through strategic acquisitions, including Antsy Pants, Swurfer, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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