Source: WeCool/The Toy Book

It’s still slime time for WeCool and Nichole Jacklyne.

The Toy Book can exclusively reveal that WeCool and Jacklyne have inked a three-year extension of their deal to develop and market products from the Compound Kings and ILY Activity Kings brands. Jacklyne boasts nearly two million followers on TikTok in addition to a robust digital presence on YouTube and Instagram garnering millions of views and likes.

“I’m beyond excited to continue my partnership with WeCool Toys pairing Compound Kings and ILY Activity Kings with my social network — we have big things to come,” Jacklyne says. “We are working hard on so many new projects and can’t wait to share soon.”

Source: WeCool

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

“Nichole has proven her brand as a successful traffic driver to stores. WeCool brands and Nichole’s massive social following across all platforms moves the needle in sales,” says WeCool Co-founder and CEO Jeff Osnato. “We are poised to drive significant growth for our customers with innovative Nichole Jacklyne-branded products launching this Fall.”

WeCool will showcase new products from its Nichole Jacklyne line and other ranges at the Spielwarenmesse international trade fair, Feb. 1-5, 2023, in Nuremberg, Germany.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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