It’s still slime time for WeCool and Nichole Jacklyne.
The Toy Book can exclusively reveal that WeCool and Jacklyne have inked a three-year extension of their deal to develop and market products from the Compound Kings and ILY Activity Kings brands. Jacklyne boasts nearly two million followers on TikTok in addition to a robust digital presence on YouTube and Instagram garnering millions of views and likes.
“I’m beyond excited to continue my partnership with WeCool Toys pairing Compound Kings and ILY Activity Kings with my social network — we have big things to come,” Jacklyne says. “We are working hard on so many new projects and can’t wait to share soon.”
“Nichole has proven her brand as a successful traffic driver to stores. WeCool brands and Nichole’s massive social following across all platforms moves the needle in sales,” says WeCool Co-founder and CEO Jeff Osnato. “We are poised to drive significant growth for our customers with innovative Nichole Jacklyne-branded products launching this Fall.”
WeCool will showcase new products from its Nichole Jacklyne line and other ranges at the Spielwarenmesse international trade fair, Feb. 1-5, 2023, in Nuremberg, Germany.