This weekend, NASCAR and Far Out Toys will officially debut NASCAR Adventure Force Crash Racers — the first product released under a multiyear partnership first revealed by the Toy Book during Toy Fair New York.

For the nationwide rollout over Labor Day Weekend, Far Out Toys is hitting the track in a big way and is launching the new product line at Darlington Raceway in South Carolina. Kids can visit the NASCAR Adventure Force Kid’s Zone in Darlington’s Fan Zone to go hands-on with the new racing set while driver Noah Gragson pilots the JR Motorsports No. 9 Chevrolet Camaro during the NASCAR Xfinity Series Sports Clips Haircut VFW 200 on Saturday, Aug. 31. Gragson’s car will feature an Adventure Force paint scheme for its appearance in the race.

Monster Energy NASCAR Cup Series driver Kyle Busch is appearing in commercials for the new toys, and will kick off the launch weekend with a NASCAR party at the Darlington Walmart, accompanied by Gragson and the YouTube family behind HobbyKidsTV. The event starts at 6:30 p.m. on Friday, Aug. 30.

The NASCAR Adventure Force Crash Racers set follows the release of Far Out Toys’ Crash Racers Figure 8 Circuit Track, bringing officially licensed racing action to an impressive track that measures nearly 7 feet when assembled. The quick charge NASCAR race cars speed around the track and break apart on impact, easily snapping back together for even more racing fun.

“As a father of a young son, I am excited to work with NASCAR and Far Out Toys on the NASCAR Adventure Force Crash Racers,” says Busch. “This cool new toy brings the exhilaration of stock car racing right into your living room and creates hours of fun for the entire family.”

Far Out Toys NASCAR

“I can’t wait to get this Adventure Force Chevrolet on the track in Darlington,” says Gragson. “The NASCAR Adventure Force Crash Racers is such a cool line of toys that I know will be awesome for kids of all ages and help introduce them to our sport in a new way. I’m really excited and honored to be a part of this and to represent Adventure Force and Far Out Toys.”

In addition to the Crash Racers set, budding racers can also find the NASCAR Adventure Force Shake ‘N Steer Interactive Steering Wheel in stores now.