Source: Fat Brain Toys

Fat Brain Toys is celebrating its Midwestern family legacy of play with the introduction of a new generation.

Emery Carson is the six-month-old daughter of Adam Carson, a 27-year-old industrial designer at Fat Brain Toys. It was Adam who initially suggested — at age 10 — that his parents, Mark and Karen Carson, open a toy store.

The arrival of Emery marks the third generation for Fat Brain Toys and the little one is getting into the family business. Emery’s Toy Box is a new section of the Fat Brain Toys website that features “reviews” by the little one. Essentially, the new blog will document which Fat Brain Toys Emery is enjoying at each stage of her development.

Emery Carson plays with Silly Rings | Source: Fat Brain Toys

“As a father and a toy designer, I simply can’t help but study the ways Emery interacts with objects around her,” says Adam Carson. “Like it or not, Emery has unwittingly become a full-fledged toy tester at six months old!”

Fat Brain Toys’ Mark Carson recently took part in the Toy Book‘s summer State of the Industry Q&A series. Read his outlook here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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