Send in the licensing clowns.
Firefly Brand Management has signed with David and Christina Arquette’s company Send In The Bozos to be the exclusive North American licensing agency for Bozo the Clown. David Arquette purchased the rights to Bozo in 2021 from Larry Harmon Pictures based on a personal passion and his desire to keep the legacy of the character alive.
“Bozo the Clown epitomizes the joy of laughter and that being quirky or silly is simply okay,” says Cynthia Modders, CEO of Firefly Brand Management. “Our licensing partners are going to be excited at the many possibilities this legacy brand has to offer, which inspires kindness and fun while seeking to bring out the inner clown in everyone!”
The deal will see the two companies work together to develop a multi-faceted licensing campaign and a marketing strategy that includes media, publishing, merchandising and consumer products, and charitable tie-ins. This licensing deal was signed at Toy Fair in New York City.
“I have been a lifelong fan of this amazing clown,” says David Arquette. “It is an important time to shine a light on kindness and let your clown out which means bringing joy to a world that desperately needs it. Together with Cynthia’s team, through a variety of new partnerships, we hope to bring a ton of laughter.”
Bozo has been on television for more than 47 consecutive years, establishing a worldwide demographic of audiences of all ages. Last year, the Arquettes announced Jessica Harrison as the first female Bozo: Jozo Bozo. She is also the first person of color to play Bozo. In addition, a Bozo the Clown documentary is currently in production.
