Fisher-Price hosted its first-ever Mini Marathon this week in New York City’s Union Square, bringing together more than 50 families to celebrate babies’ first steps and early childhood milestones.
The Oct. 27 event preceded 2026 TCS New York City Marathon, scheduled for Sunday, Nov. 1.
Held in partnership with The Mom Walk Collective, the event featured a 26.2-foot racecourse inspired by the traditional 26.2-mile marathon. Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, joined Fisher-Price to host the event and lead families through movement sessions.
“Motherhood is filled with milestones, big and small, and those moments are even more special when celebrated together,” said Jamie Easton O’Neil, Founder of The Mom Walk Collective.
Little racers took on the course with the Fisher-Price 2-in-1 Musical Penguin Activity Walker and Moves with You Turtle Walker, both designed for babies ages 6-18 months. Developed with insights from the Fisher-Price Play Lab, the walkers encourage movement and exploration through interactive features.
“Every new skill is a big deal for little ones and for the parents cheering them on,” said Brian Fitzharris, Senior Vice President and General Manager of Fisher-Price, Mattel.
The 2-in-1 Musical Penguin Activity Walker uses music and sounds to encourage babies as they move, while the Moves with You Turtle Walker features kid-powered spinning and rocking motions. Both products are available at major retailers nationwide.
Following the New York City kickoff, Fisher-Price and The Mom Walk Collective will bring the Mini Marathon to five additional cities through the end of 2026: Huntington Beach, California; Dallas, Texas; Tampa, Florida; Denver, Colorado; and Pittsburgh, Pennsylvania.
The upcoming mini marathons continue to celebrate early childhood milestones while connecting families through local community experiences. Families interested in participating can follow the social media accounts of The Mom Walk Collective’s local chapters for event dates, locations, and registration information.
“Our local chapters across the country are passionate about bringing moms together to build meaningful connections and support one another,” O’Neil said. “Partnering with Fisher-Price allows us to celebrate every step our little ones take while strengthening the bonds within our communities.”
Learn more about Fisher-Price at shop.mattel.com.
FISHER-PRICE MOVES WITH YOU TURTLE WALKER
This push walker features baby-powered spinning and rocking motions that encourage beginner walkers to keep moving. It has a sturdy base with an easy-grasp handle, non-electronic sensory activities, and six ball play areas
