Bluey and Bingo can turn just about any ordinary moment into an adventure. Now, BBC Studios is inviting families to follow their lead with its latest global campaign.
Titled Play the Bluey Way, the campaign encourages families around the world to make more room for play in their everyday lives, starting with a series of murals celebrating iconic moments from the series. The first murals debuted at Wittonga Park in Brisbane, Australia, the setting of fan-favorite episode “Cricket,” with more planned for Washington, D.C., São Paulo, Bristol, England, and other cities around the world. The murals will serve as the backdrop for themed outdoor activities and games that fans of all ages can enjoy together.
Beyond the murals, Play the Bluey Way will also feature a variety of digital experiences, social content, creator partnerships, and brand collaborations, including Spotify and Citymapper. Families can also visit a dedicated hub on the Bluey website for downloadable activities, games, and other ideas to add a little more play to their day. If families don’t know where to start, they can take an interactive quiz to discover their unique “play personality” and explore personalized game recommendations based on their existing interests.
The campaign is also bringing back the beloved Bluey Book Reads web series for a third season. In each episode, a celebrity Bluey fan reads a storybook inspired by the animated series aloud, encouraging kids to learn, explore, and discover alongside their favorite characters. The first episode, featuring Isla Fisher, launches today, with new stories dropping weekly on YouTube and Bluey’s website.
To learn more about Play the Bluey Way, visit bluey.tv/theblueyway.
