WildBrain appointed Elia Bouthors to the newly created position of strategy and innovation director.
Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetize brands across the WildBrain network. He reports to Jon Gisby, managing director of WildBrain.
Bouthors most recently spent four years at The Walt Disney Company as digital strategy & business development director, where he was responsible for identifying, developing and executing growth strategies for EMEA (Europe, Middle East and Africa). He previously held positions across both entertainment and finance with the BBC and UBS.
“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” says Gisby. “His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both start-ups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”
“I am thrilled to be joining the WildBrain team to help write the company’s next chapter of development,” says Bouthors. “This is a very exciting time for the media industry and WildBrain has done an amazing job at building creative and distribution expertise to thrive in a highly disrupted space. With such great brands, talent and agility, WildBrain has tremendous potential for innovation and growth, and I look forward to working with the team to bring content and experiences that kids around the world will love.”
WildBrain has been busy in the first half of the year, locking deals with Playmobil, Smurfs, and Miffy, in addition to launching an OTT program with Roku, Apple TV, and Amazon Fire.
