WildBrain goes OTT with the launch of four channels on leading AVOD platforms, Roku, Amazon Fire, and Apple TV. The WildBrain hub channel features content from across the WildBrain network, while three curated channels are dedicated to preschool content, kids’ action, and Degrassi.

At launch, offerings will include video from such brands as TeletubbiesTiddlytubbiesKiddyzuzaaSonicIn the Night GardenSuper MarioInspector Gadget and Degrassi. The advertiser-supported video-on-demand channels will be free to viewers in the U.S., and Canada on the streaming platforms.

WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for more than 600 kids’ brands in up to 22 languages. Recent news from WildBrain includes deals with Smurfs and Playmobil to manage YouTube content. They join a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblade, Smooshy Mushy, and more, to appoint WildBrain to help grow their brands internationally.