WildBrain Goes OTT with Roku, Amazon Fire, Apple TV

WildBrain goes OTT with the launch of four channels on leading AVOD platforms, Roku, Amazon Fire, and Apple TV. The WildBrain hub channel features content from across the WildBrain network, while three curated channels are dedicated to preschool content, kids’ action, and Degrassi.

At launch, offerings will include video from such brands as Teletubbies, Tiddlytubbies, Kiddyzuzaa, Sonic, In the Night Garden, Super Mario, Inspector Gadget and Degrassi. The advertiser-supported video-on-demand channels will be free to viewers in the U.S., and Canada on the streaming platforms.

WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for more than 600 kids’ brands in up to 22 languages. Recent news from WildBrain includes deals with Smurfs and Playmobil to manage YouTube content. They join a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblade, Smooshy Mushy, and more, to appoint WildBrain to help grow their brands internationally.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.