North American toy and game manufacturer Grand Prix International (GPI) is joining forces with China’s Kawakids to strengthen both companies’ footholds in the global production market. 

This partnership will utilize the companies’ combined 70 years of mass manufacturing expertise to equip North American clients with the latest advancements in toy technology and electronics engineering. By integrating their international audiences, GPI and Kawakids will both increase their production capabilities, providing toy makers with the highest-quality products and opening the door to new opportunities at a global scale. 

This partnership opens up new opportunities for manufacturing innovation. | Source: GPI/Kawakids/The Toy Book

“Having visited and worked with Chinese factories for close to 30 years now, I’ve learned what a successful factory looks like and can produce, and Kawakid’s Ke Wei He factory is excellent,” says Michael Fisher, President and CEO of GPI. “They have instituted state-of-the-art technology and machinery, and their engineering and manufacturing teams are highly skilled and maintain a close attention to detail. Together with GPI’s focus on project management and product development, this is surely a great partnership that will benefit all our customers.”

“We are very glad that Kawakids can become a partner of GPI,” says Aston Ni, CEO of Kawakids. “I am extremely impressed by GPI’s exquisite design and Michael’s dedicated spirit. I believe that starting from 2026, with the help of GPI’s innovative product development and design, we will open up a broader horizon in the children’s toy sector and the plastic products industry!”

For more information about the partnership, visit madebygpi.com and kawakidsedu.com.

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

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