GreenLight Collectibles added a new license to its portfolio.
The Indiana-based maker of die-cast vehicles and accessories inked a multiyear licensing deal with VP Racing Fuels to produce a range of branded collectibles across several of its top product lines. GreenLight Collectibles products are sold through a variety of retail channels, including mass, specialty, and hobby shops.
“GreenLight couldn’t be more excited to be partnering with the world-class leader in fuel technology, VP Racing,” says Cale Hotton, Director of Licensing & Product Development, GreenLight Collectibles. “VP has been fueling and lubricating champions in both the professional and grassroots motorsports world since the mid-1970s; the brand fits perfectly into GreenLight’s vast portfolio of gasoline and oil partners. We cannot wait to show our line-up of VP-branded products.”
VP Racing says that its staff, most of whom have been racers themselves, are “driven by a passion for and dedication to racing from its origin.”
“VP Racing is looking forward to expanding our reach and building the brand with GreenLight Collectibles,” says Bob Merz, Director of Brand Management and Licensing at VP. “Greenlight’s reputation for world-class products mirrors that of VP, making us a perfect fit for each other. We look forward to many years of success together.”
The first wave of VP Fuels-branded products includes:
- 1:18 Vintage Gas Pumps Series 13 — 1948 Wayne 100-A Gas Pump VP Racing Fuels
- 1:64 Kenworth T2000 — VP Racing Fuels “Makin’ Power!” Transporter (Hobby Exclusive)
- 1:64 Hitch & Tow Series 27 — 2018 Ram 2500 VP Racing Fuels’ Makin’ Power!” and VP Racing Fuels Merchandise Trailer
- 1:18 GMP Shop Tool Set No. 1 — VP Racing Fuels
GreenLight is currently working on a Mechanic’s Corner Series 10 that will debut in Q3 2023 with a Weekend Workshop VP Racing Fuels Garage diorama.
Pacific Swell Brands acts as the exclusive licensing agency for VP Racing Fuels. With the new deal, GreenLight joins an established group of VP licensees, including Mattel for Hot Wheels and Matchbox die-cast vehicles, and Castline for M2 Machines die-cast vehicles.
