Source: Hasbro/Afterpay

Doo-bi-doo-bi-doo … One of the hottest holiday gifts of the 1990s is back.

Hasbro‘s Furby — launched by Tiger Electronics in 1998 — has joined Afterpay, the leading ‘Buy Now, Pay Later’ platform, as the face and voice of its new Impossible Gift Finder.

The collaboration kicks into high on Dec. 7, when consumers can interact with the robotic toy in real-time through Afterpay’s TikTok comments. Furby will take center stage to help frazzled shoppers find gifts for those who are impossible to shop for.

“We’re excited to give our classic brand, Furby, a fun comeback through our collaboration with Afterpay,” says Casey Collins, general manager and senior vice president, global licensed consumer products at Hasbro. “This holiday season, consumers can interact with Furby like never before by having the iconic furry friend help them make gift-buying a whole lot easier.”

Related: Talking Toys and Games with Richard Levy on the ‘Power Kid Podcast’

According to Afterpay, nearly half of Gen Z consumers are looking to its platform for gift list inspiration. Through Dec. 12, shoppers can snag some advice from Furby and then shop for gifts and pay later in four, interest-free installments using Afterpay.

“It’s a fun and festive way to shop, motivating people to conquer their holiday shopping lists while spending responsibly with Afterpay,” says Geoff Seeley, global chief marketing officer at Afterpay.

Of course, the current resurgence of Furby may be a hint at things to come. The fuzzy icon made an appearance in the recent Netflix animated film, The Mitchells vs. the Machines, and its 25th anniversary is just around the corner.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.