Hasbro Named Global Master Toy Licensee for Moon and Me Preschool Series

Hasbro Inc. was named global master toy licensee for Moon and Me by  Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird.

Inspired by tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy, and music to create a picture-book world.

Moon and Me will air on BBC’s CBeebies in the UK next year. Hasbro will launch the new line next year under its Playskool brand in the UK, with additional markets to follow as the series rolls out worldwide.

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About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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