Did you hear the news? If not, you’ve no doubt seen the memes: Mariah Carey has thawed, and that means it’s November, and time to look back on the biggest toy stories and hottest products of October, as chosen by you, the readers.
The holidays are top of mind as the annual hot lists scored a trio of spots in our top 10, including lists from Amazon and Target, along with the definitive list of hot holiday toys from The Toy Insider (our sister publication, also from Adventure Media & Events), and early retail order data from Faire. Outside of that, new products and promotions cracked the top 10 alongside an anomaly: The return of Chris Byrne’s “Tales of Toy Fairs Past” from September 2023. With appearances by The Grinch, Teenage Mutant Ninja Turtles, and a little film called Jurassic Park, there’s a lot to love in there.
And outside the top 10, our Fall Toy & Licensing Preview Issue, featuring The Licensing Book, continued lighting up screens in North America and beyond with New York Comic Con (NYCC) and Brand Licensing Europe (BLE) bringing the industry together last month. Check out the hottest stories below and stay on the pulse of play!
The Toy Book Top 10
The most-read, clicked, and shared stories at The Toy Book and The Licensing Book last month.
- The LEGO Group and Sesame Workshop Encourage Kids to Explore Nature
- Faire: Toys & Squishies Break Out in Advent Calendar Rush
- Mattel Brick Shop Shifts Gears with First Nissan Building Set
- Tales of Toy Fairs Past: From Elephants and Blizzards to the Grinch and Beyond [Returning from Sept. ’23]
- McFarlane Toys Reveals New ‘Tomb Raider’ Lara Croft Figure
- NYCC: The Toy Industry Takes Over New York Comic Con 2026
- Amazon Reveals Its 2026 Top 100 Toys List [Returning from Sept. ’26]
- The Toy Insider Reveals Its 2026 Holiday Gift Guide [Returning from Sept. ’26]
- Target Unveils Bullseye’s Top 50 Toys for the 2026 Holiday Season
- Catherine Wood Takes the Lead on Mattel’s Global Dolls Business
Top 10 Product Pages:
The Top 10 most-searched-for toys and games.
- NEEDOH ADVENT CALENDAR (Schylling)
- FUGGLER ADVENT CALENDAR (PMI Kids World)
- A GAME OF FILTH & FANTASY (Relatable)
- WARRIOR CATS STORY SCENES SERIES 1 (Bonkers Toys)
- FAST & FURIOUS NOS CAPSULE COLLECTIBLES (PMI)
- BIG SQUIJ (Keycraft Global)
- MASTERS OF THE UNIVERSE CHRONICLES GYM BRO SKELETOR ACTION FIGURE (Mattel)
- LUVIBUBS (Moose Toys)
- MERMAID MAGIC MERMAID DOLL ASSORTMENT (Headstart International)
- B-BALL BOUNCE (Golden Bear Toys)
Click here for the full archives of previous Toy Book Top 10 features.
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