Hasbro Reveals 'My Little Pony: Pony Life' as the Next Evolution for the 'Mane 6'

Hasbro‘s My Little Pony franchise is ready for its next reinvention.

Following the conclusion of My Little Pony: Friendship is Magic, Hasbro‘s Allspark Animation is in production on My Little Pony: Pony Life, an all-new animated series starring Twilight Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack, and Rainbow Dash, collectively known as the “Mane 6.” Pony Life takes the action to a new location known as Sugarcube Corner and will feature the same voice actors in the lead roles as the previous series.

The series will debut next year on Discovery Family and Discovery Family GO, with short-form content being developed for the My Little Pony YouTube Channel. Hasbro broke the news of the MLP: Pony Life brand in a new video featuring the music of Lizzo.

https://youtu.be/SbW31AkTRzo

“We are thrilled to reveal a new, magical chapter for the My Little Pony franchise — and it’s funnier, sweeter, and warmer than ever!” says Samantha Lomow, president of Hasbro Entertainment Brands. “Our magical My Little Pony makeover is inspired by our fans who are looking for more ways to experience their favorite characters from the My Little Pony world. We are also bringing the magic to life with all new ways to play so our fans can experience the magic through engaging new products. We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story magic My Little Pony: Pony Life has to offer as we gear up for the launch of the all-new My Little Pony movie from Paramount on September 24, 2021.”

A robust product line will accompany the series, with the first toys hitting select retailers now, beginning with Amazon. The My Little Pony Potion Ponies collection and My Little Pony Magical Rarity figure are the first toys to debut, each featuring the ponies’ redesigned, chibi-inspired looks. Toys “R” Us Canada will be the exclusive retail partner for the My Little Pony Magic Potion line across Canada next year. The new toys bring trendy elements, such as unboxing experiences, surprise, and reveal features, into the MLP mix.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Hasbro Reveals ‘My Little Pony: Pony Life’ as the Next Evolution for the ‘Mane 6’

About the author

James Zahn