Hasbro to Launch Yo-Kai Watch Toy Line

With Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

“We look forward to introducing kids to the amazing Yo-Kai Watch franchise through play experiences that give them the fantasy of befriending the Yo-kai characters and participating in their mischievous adventures,” says Jerry Perez, senior vice president of marketing at Hasbro.

In Japan, Nintendo has sold more than 8 million units of Yo-Kai Watch 3DS video games.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.