The holidays are almost here! And while that means it’s the busiest time of year for the toy industry, it also means kids and families are eager to enjoy some festive cheer. Many toy and game companies offer holiday-specific products to help bring home the holiday spirit. We’ve curated a collection of some of this year’s newest offerings, from advent calendars to Hanukkah plush!
STAR WARS: THE BLACK SERIES HOLIDAY EDITION FIGURES
This year’s holiday Black Series figures include an Ewok, a Mandalorian Scout, a Purge Trooper, Jawa and Salacious B. Crumb (pictured), a Snowtrooper, and a KX Security Droid. Each figure, sold separately, has holiday-themed deco and packaging.
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KRIS CHRISTMAS TEDDY BEAR
Designed for collectors, this plush bear’s heartbeat plays Nat King Cole’s “The Christmas Song.” Limited to 1,225 pieces, the festive bear comes dressed in a winter coat.
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HOLIDAY FOIL SET
Kids can create their own festive, foil-embossed stickers and arrange them on picture canvases with this new, mess-free art kit.
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BAH! HUMBUG & THE 12 GAMES OF CHRISTMAS
This set includes all of the pieces and rules to play 13 original games, utilizing a Victorian-inspired 12 Days of Christmas card deck.
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GABBY’S ADVENT CALENDAR
Kids can unbox 24 days of surprises inspired by Gabby’s Dollhouse in this countdown calendar, including figures, accessories, and sticker sheets. The packaging also opens into a play and display area.
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POKÉMON DELUXE HOLIDAY CALENDAR
Kids can collect an array of Pokémon Battle figures with an exclusive red finish, plus diorama accessories, in this 24-day calendar.
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SQUISHMALLOWS 14-INCH HOLIDAY PIKACHU
This new addition to the Pokémon Squishmallows collection features one of the most iconic Pokémon wearing a Santa hat.
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JUDAH MACABEE
This plush toy depicts one of the heroes of the Hanukkah story. He has embroidered features and holds his hammer and shield.
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HELLO KITTY HOLIDAY ULTIMATE BAKING PARTY SET
This set comes with tools and recipes kids can use to make and decorate Hello Kitty-themed holiday treats, including a cupcake mold, cookie cutters, and more.
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GORGEOUS GIFTS ADVENT CALENDAR 2023
Kids can count down to the holidays by revealing surprise accessories, jewelry, toys, and mini craft kits each day. There are 24 surprises inside to discover.
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KOOL-AID STORY BOOKS WITH POPPING CANDY
This treat-filled storybook includes four 0.24-ounce pouches of popping candy in different Kool-Aid flavors. The inside and back cover also feature games.
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RESIN CHRISTMAS TREE DICE SET
This resin dice set comes in the shape of a Christmas tree, complete with a star on top. Each of the seven rings spins independently and represents one die from a traditional set of seven role playing game (RPG) dice.
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PAW PATROL: COUNTDOWN TO CHRISTMAS HOLIDAY GIFT SET
Count along with the PAW Patrol pups as they get ready to celebrate for the holidays. The gift set includes an interactive story book with sounds and a plush toy of Marshall wearing a Santa hat.
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PEANUTS AND NATIONAL LAMPOON’S CHRISTMAS VACATION ADVENT CALENDARS
Open each window in these 24-day countdown calendars to discover figures and accessories inspired by National Lampoon’s Christmas Vacation (pictured) or Peanuts comics.
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STICKER TALES: A STINKYVILLE CHRISTMAS STORYBOOK STICKER ALBUM
Follow the Stinkyville friends as they bake, decorate, and share the holiday spirit. Kids can add Scratch ‘n Sniff Stinky Stickers (sold separately) to customize the book.
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GUMMI POP SURPRISE: HOLIDAY HUNT
These holiday-themed capsules are shaped like ornaments and contain a selection of surprise candies and an exclusive or limited-edition collectible figure.
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NEEDOH GROOVY THE GLOWMAN
Schylling’s NeeDoh toy is now available as colorful, glow-in-the-dark snowmen. The snowman’s crunchy filling offers a multi-sensory experience.
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HOLIDAY PLUSH
Squishable’s new, festive plush toy offerings include a Mini Poinsettia, a Mini Festive Reindeer, and a Mini Gingerbread House.
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2023 HOLIDAY BARBIE
This doll marks the 35th anniversary of the Holiday Barbie series. The collectible doll is available in four styles, which all come dressed in a golden gown with starry details, a sheer capelet, and golden accessories.
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RUN-DMC REACTION FIGURES WAVE 2 – HOLIDAY 3-PACK
Inspired by the song “Christmas in Hollis,” these 3.75-inch-scale figures feature Joseph Simmons, Darryl McDaniels, and Jam Master Jay.
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EXIT: ADVENT CALENDAR — THE SILENT STORM
Over the course of 24 days, one or more players take on the role of toy-building elves, solving riddles to help find Santa and save Christmas.
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NATIONAL LAMPOON’S CHRISTMAS VACATION READY-TO-PLAY SET
This remote-controlled, Christmas Vacation-inspired train is decorated with everything Clark Griswold needs to deck the halls.
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A version of this feature was originally published in the 2023 Toy Fair issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
