JAKKS Pacific is teaming up with Authentic Brands Group to create lines of toys and other products based on Authentic’s brands.
Leveraging JAKKS' extensive experience in creating innovative licensed products, we are bursting with design ideas for these key new lines and eagerly anticipate their global retail debut later next year."
Authentic’s portfolio includes companies like Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince, and Sports Illustrated. Different products featured in the collaboration include skateboards for Quiksilver and Element along with roller skates, volleyballs, beach accessories, and other toy and toy-adjacent products for Forever 21, Juicy Couture, Prince, Sports Illustrated, and Roxy.
“We are pleased to partner with JAKKS Pacific, a renowned leader in the toy and consumer products industry, to expand these key brands into new categories through fresh product offerings,” says Matthew Salter, Senior Vice President for Partnership and Marketing at Authentic. “We look forward to exploring new opportunities with JAKKS Pacific as we continue to activate our lifestyle brand portfolio in new innovative ways.”
New products from this collaboration will start hitting shelves next fall.
