Fred Rogers Productions, the children’s educational media organization behind Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent for the brand, have secured a new retail program for the property in partnership with JAKKS Pacific and retail marketing agency Licensing Street.
New toys inspired by the preschool series will hit shelves at more than 200 Macy’s Toys “R” US shops across the country this month.
The release consists of eight products, including Daniel Tiger’s Neighborhood Deluxe Trolley, Daniel Tiger’s Neighborhood Family and Friends Figures, and Daniel Tiger’s Neighborhood Goodnight Daniel Tiger. The line will also feature a variety of mini figures and plush. The Daniel Tiger’s Neighborhood Ultra Jumbo Daniel Tiger Plush is an exclusive Macy’s Toys “R” Us product that will be featured in the retailer’s holiday toy catalog.
Daniel Tiger's Neighborhood Deluxe Trolley | Source: JAKKS Pacific
Daniel Tiger's Neighborhood Family and Friends Figures | Source: JAKKS Pacific
Daniel Tiger's Neighborhood Goodnight Daniel Tiger | Source: JAKKS Pacific
Daniel Tiger's Neighborhood Ultra Jumbo Daniel Tiger Plush | Source: JAKKS Pacific
“Children and families now will be able to experience the product range in a fun and exciting, play-focused environment that lets them immerse themselves in the wonder of these new toys,” says Matt Shiels, Vice President of Business and Legal Affairs, Fred Rogers Productions.
“We are excited to see Daniel Tiger’s Neighborhood toys return to Toys ‘R’ Us, where the brand originally launched,” says Kyra Halperin, Vice President, Consumer Products at 9 Story Brands. “With over 10 years on air, the demand for Daniel Tiger products continues to grow. We look forward to continued collaboration with our valued partners to enhance fans’ connections to the brand.”
“We are excited to launch this partnership with Macy’s Toys ‘R’ Us as a perfect destination for Daniel Tiger, creating a storytelling experience where kids, parents, and grandparents can bring these beloved characters home,” says Tracy Warshauer, Senior Vice President of Marketing at JAKKS Pacific.
This collection will join an assortment of Daniel Tiger’s Neighborhood products currently available online at Macy’s Toys “R” Us, including books and games.
