JAKKS Pacific is teaming up with Ironmouse, the Twitch VTuber with more than 2.4 million followers, to bring licensed Ironmouse merchandise to North American markets.
Under this deal, JAKKS Pacific will bring figures, plush, collectibles, tech accessories, cosplay, costumes, and roleplay items, inspired by the anime, Virtual YouTuber personality herself, to the United States. Consumers will be able to find these items through multiple channels, including JAKKS’ direct-to-consumer platforms, Ironmouse merchandise websites, select retailers, and collector websites, ensuring broad distribution, making it easy for fans to get their hands on products.
“Ironmouse is a powerhouse and icon in the VTuber space,” says Ariana Berman, Senior Director of Anime Division at JAKKS. “Throughout her career, she has cultivated an incredibly devoted following, and we look forward to offering new ways for her community to celebrate and connect with her, while welcoming new fans into the fold.”
Since Ironmouse’s debut in 2017, she has amassed a cult following, with fans praising her bubbly personality and engaging Twitch content, ranging from gaming and singing to casual chats and more. Beyond entertainment, Ironmouse uses her platform to raise awareness of Common Variable Immunodeficiency (CVID), the immune disorder she was diagnosed with before stepping into her anime streaming career.
“I’m so excited to work with JAKKS Pacific to bring my vision to life,” says Ironmouse. “Never would I have thought to even have the opportunity, and I feel so very honored. I know I can’t share much, but even with the initial design drafts that have been shared, they just get me and hit it out of the park. I can’t wait until my fans can see what we are working on and for us to unveil what’s ahead!”
To watch and learn more about Ironmouse, visit twitch.tv/ironmouse. To stay up-to-date on JAKKS Pacific’s upcoming launches, visit jakks.com.
