Chip & Potato | Source: WildBrain

Jakks Pacific has another new license.

The company inked a deal with WildBrain to serve as the global master toy partner for Chip & Potato, a preschool series with a growing international audience. The deal comes alongside news that Netflix just picked up the third season of the series plus three new seasonal specials.

WildBrain CPLG brokered the deal, under which Jakks Pacific will design and create figures, playsets, plush, and role-play toys that will launch in North America, the UK, and Australia next fall.

“Preschool products and toys is a priority category at Jakks and Chip & Potato is the perfect fit for our growing line,” says Virginia Reneau, senior vice president of global licensing, Jakks Pacific Inc. “We look forward to working with WildBrain to bring Chip, Potato and the rest of their friends to the toy aisle.”

Related: Jakks Pacific Inks Extension for Daniel Tiger’s Neighborhood License

Chip & Potato follows Chip, a five-year-old pug. She’s going it alone at kindergarten, play dates and sleepovers, facing big life challenges without grown-ups. There to help and comfort Chip whenever she needs it is her best friend Potato: a little “toy” that she snuggles in her pocket. However, Potato is actually a real, living mouse who must be kept a secret.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.