JAKKS Pacific has renewed its partnership with SEGA of America to continue producing toys based on the Sonic the Hedgehog franchise. The multi-year extension secures JAKKS Pacific’s position as the brand’s global master toy partner through 2029, allowing the company to design, manufacture, market, and sell a wide range of Sonic the Hedgehog products worldwide.
“Our Sonic the Hedgehog line continues to perform strongly at retail, and has consistently connected with fans worldwide throughout our partnership with SEGA over the last six years,” says Virginia Reneau, Senior Vice President of Licensing at JAKKS Pacific. “From action figures to playsets and plush, the brand has seen steady growth since the beginning of our collaboration, and we look forward to building on that momentum with exciting new offerings well into the future, which we can’t wait to share with the fans.”
JAKKS Pacific introduced its Sonic toy line in 2019, offering figures, playsets, vehicles, plush, and collectibles to major retailers both in-store and online. The collection has achieved strong sales and broad appeal among fans of all ages. Popular items such as the 4-inch Articulate Figures assortment and Sonic Speed RC have become evergreen offerings that highlight the franchise’s ongoing popularity.
“JAKKS Pacific has continued to play a key role in translating SEGA’s legacy into standout, high-quality merchandise that resonates with fans across all generations,” says Alex Gomez, Vice President of Licensing & Partnerships at SEGA of America. “As we look ahead to this fall and beyond, the expansion of our partnership will deliver a new wave of products that celebrate the rich history of the brand while embracing an exciting future.”
Under the renewed partnership, JAKKS Pacific continues to expand its Sonic range with new products inspired by the iconic video game series. The collaboration between JAKKS Pacific and SEGA builds on years of consistent growth, aiming to deliver more ways for fans to experience the speed and adventure of Sonic the Hedgehog.
For more information about JAKKS Pacific and SEGA, visit each company’s website.
SONIC THE HEDGEHOG — KNUCKLES COLLECTOR EDITION
Knuckles from SEGA’s Sonic the Hedgehog franchise features 13 points of articulation and comes with interchangeable eyes, mouths, and hands, plus a lenticular, holographic, Mushroom Valley Zone display base.
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POWER VS. SPEED DC X SONIC MULTIPACK
Sonic the Hedgehog and DC’s Justice League team up in this set, which features a 7-inch Darkseid figure and 5-inch versions of Sonic as The Flash, Shadow as Batman, and Silver as Green Lantern.
