Source: BIP/The Toy Book

Jazwares has joined Brookhaven, Brand Liason, Striker Entertainment, and more in joining BIP, a platform that connects licensors and licensees across the world. 

“BIP provides a powerful toolkit for all brands utilizing the platform — from the discovery of new and untapped licensing opportunities to creating new revenue streams—we’re there every step of the way to maximize value to these brands and streamline deals,” says Ari Zebersky, Co-Founder and CEO of BIP. “Our goal is to provide the licensing industry with the ultimate catalyst for brand collaboration, opening the door for intellectual property (IP) expansion and impactful multi-category product extensions.”

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The platform helps parties by tracking deal progress, providing virtual chat rooms, and post-deal management services.

“At Jazwares, we always have our fingers on the pulse, tapping into the partners and technologies that maximize our licensing efforts, bringing them to the next level,” says Sam Ferguson, Senior Vice President of Global Licensing of Jazwares. “BIP enables us to have a 24/7, 365-day support solution to help find the best partners to bring our IP to life via a streamlined and  highly intuitive online marketplace.”

Jazwares will use the platform to forge new licensing partnerships for Squishmallows and the instrument brand First Act.