Vincent Vandamme | Source: Jazwares/Adobe Stock/The Toy Book

Jazwares’ global expansion continues with another flag planted in Europe.

The company behind the growing lines of Squishmallows, Micro Machines, Dino Ranch, and AEW All Elite Wrestling toys opened a new office in Paris, France. The new office further solidifies the company’s European footprint which also includes offices in the UK, Germany, and Holland.

Jazwares appointed Vincent Vandamme to serve as sales director leading a local sales team in Paris. Vandamme joins the company from The LEGO Group where he spent 18 years, most recently leading field sales for the brickmaker in France.

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“We have meaningful direct-to-retail businesses in the UK, Ireland, Germany, Switzerland, Austria, and the Benelux region. France is a critical business market in Europe and we are excited to have Vincent onboard to lead the business,” says Jonny Taylor, senior vice president, Jazwares Europe. “We now have the right commercial team and product ranges to drive exciting growth within the region. It’s time to take our business in France to the next level, another exciting step in the company’s journey.”

Over the past year, Jazwares’ business has expanded to include divisions focused on costumes and pets as it’s continued to secure new and classic licenses for brands including Fortnite and Smurfs.