Dino Ranch Toys | Source: Jazwares

Fresh off a successful retail launch at Amazon and Target in the U.S., the “pre-westoric” characters of Dino Ranch are trotting onto shelves at Toys “R” Us Canada.

Jazwares developed the line which debuted at our sister publication the Toy Insider‘s Sweet Suite at Home event this summer. The preschool animated series from Boat Rocker Studios is fast becoming a global hit. The toy line includes action figures, playsets, and vehicles for kids ages 3 and up.

Related: Jazwares Brings Its Prehistoric Play Game with New ‘Dino Ranch’ Toys

“We’re delighted to see Jazwares innovative toy line launch in Toys ‘R’ Us stores across Canada just in time for the holidays,” says Jon Rutherford, president, Boat Rocker Studios, kids and family and rights. “Kids will be able to build out their very own Dino Ranch world with an exciting range of products that offer great play value and bring the onscreen characters to life in your home.”

Source: Jazwares

A number of licensees are onboard for Dino Ranch to extend the brand beyond the screen and toy department. Alongside Jazwares as master toy partner, Scholastic is handling publishing and Boat Rocker says that it will soon announce U.S. licensees for apparel, puzzles & games, bedding & bath, watches, Halloween costumes, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.