Just Play’s licensed face mask collection. | Source: Just Play/the Toy Book

More than a year into the COVID-19 pandemic, masks are still as crucial as ever.

Just Play, which manufactures licensed face masks for kids, will donate 1 million of its face masks through the end of the year to various organizations that support childrens’ livelihoods. The company has already donated more than 620,000 face masks to children’s hospitals in Texas, Colorodo, Los Angeles, and Orange County, in addition to the Joe DiMaggio Children’s Hospital Foundation in South Florida, Virtua Voorhees Hospital in New Jersey, Ronald McDonald House Charities in Philadelphia, the First Responders Children’s Foundation, and school systems across the U.S. More donations planned through the end of the year will bring the grand total to 1 million.

“We were excited for the opportunity to bring happiness to children while helping to keep them safe,” says Charlie Emby, co-president of Just Play. “When creating this line with our licensing partners, it was always imperative that we give back to those vital organizations that have cared for so many of us during this difficult time. We expect, and are humbly proud, to reach the goal of one million masks donated through the efforts of our team and partners.”

RELATED: Just Play Launches Licensed Face Masks

Just Play’s single-use, licensed face masks debuted last August — in styles including Barbie, Batman, Blue’s Clues & You!, Trolls World Tour, Hello Kitty, and Ryan’s World — and the company donates a portion of proceeds of every box of licensed face masks purchased towards providing masks to those in need.  The masks are available at major retails.