As previously reported, Kroger confirmed that it is bringing Geoffrey’s Toy Box exclusive brands to nearly 600 Kroger Family of Stores across the U.S. for this holiday season.

Starting this month, Geoffrey’s Toy Box branded merchandise and displays will appear in participating Kroger Family of Stores with a selection of 35 kids’ toys, ranging in price from $19.99 to $49.99. The holiday program will feature exclusive toys from Animal Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home. Product assortment will vary by location.

Click here for a full list of participating locations.

“Geoffrey’s Toy Box delivers a unique shopping destination within Kroger stores,” said Robert Clark, Kroger’s senior vice president of merchandising. “We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys “R” Us.”

“We are thrilled to partner with Kroger to bring a curated collection of product from our beloved portfolio of brands to American consumers this holiday,” added Richard Barry, executive vice president at Geoffrey’s Toy Box.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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