Animaccord‘s Masha and the Bear will debut on China‘s Xigua Video platform next month.

The international hit makes its way to Mainland China for airings of its first two seasons as well as its spinoff, Masha’s Tales. The Xigua Video debut is timed around the Chinese New Year.

Additionally, the licensing agreement with Xigua Video allows the platform to begin airing season three of Masha and the Bear in 2022.

A full marketing program to support the launch will be created by Xigua Video in collaboration with Toutiao, a content aggregation app owned by Xigua’s parent company, ByteDance.