Goliath is strengthening its North American marketing leadership as the company builds on continued growth across its toy and games portfolio.
Liz Grampp has joined the company as Vice President, North America Marketing. She will lead integrated brand building, consumer marketing, and retail activation across the company’s U.S. portfolio. Angela Truhan has also expanded her role to Vice President, Global Brand Marketing, overseeing global product development and go-to-market strategy.
“We have incredible momentum across the business, and we’re just getting started,” shares Brian Weiss, President of North America and Global Product at Goliath. “Angela and Liz are both amazing leaders, and having them drive our global and local teams, respectively, puts us in a
great position for what’s ahead. We have some of the hottest products in the industry, incredible retail partners and a pipeline that has us more excited than ever about where this business is going.”
Goliath entered the toy category in 2024 after building its foundation as a tabletop game company. Since then, the company has expanded its global portfolio across categories.
According to Circana’s U.S. Toys Retail Tracking Service, Goliath was one of the Top Gaining Manufacturers Outside of the Top 10 in the U.S. toy market for the year-to-date period ending in June. Circana identified Crazy Aaron’s Thinking Putty and Clickeez, which is on pace to sell 100 million units by the end of the year, as key drivers of the company’s growth. Goliath was up 72% year-to-date and ranked No. 26 among U.S. toy companies.
Grampp joins Goliath with experience working across brands including Barbie, Scrabble, Power Rangers, and Magic Mixies. Most recently, she led marketing communications for Moose Toys, overseeing areas including media, PR, social, influencer, and retail development.
In her expanded role, Truhan will focus on aligning product strategy, brand development, and commercialization across markets as Goliath continues its international growth.
Goliath’s current portfolio includes games such as Elefun and Butt Face, along with toy lines including Jelly Blox and the aforementioned Clickeez and Crazy Aaron’s Thinking Putty.
Learn more at goliathgames.us.
