Mattel Creations, Frank Kozik Team Up for MEGA Collabs Launch

Source: Mattel

Mattel Creations is continuing its fusion of toys and art with the debut of MEGA Collabs, a new collection that pairs iconic artists with MEGA Builders to create exclusive collectibles.

MEGA Collabs will debut with a project from graphic artist and collectible pioneer Frank Kozik.

Kozik rose to fame in the early ’90s by creating unique concert posters for rock acts including Nirvana, Melvins, Gwar, the Beastie Boys, and more.

Source: Mattel

The MEGA Collabs Labbit is a block construction kit that lets builders craft their own version of Kozik’s Labbit, a rabbit-like creature created in the ’90s and used in his art. Over the years, a Labbit fandom has been established and designer toy enthusiasts have collected variants released by companies such as Kidrobot.

“Labbit was originally inspired by the shift into creating three-dimensional art in the ’90s, and the collaboration with MEGA now brings it to the buildable construction medium for the first time,” says Kozik. “By partnering with MEGA designers to make a build-your-own Labbit, we created a new experience for fans and expanded the play value.”

Fans looking to get their hands on the MEGA Collabs Labbit can do so beginning Friday, Nov.13 at 12 p.m. ET on the Mattel Creations website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.